Mobile Marketing Podcast: WVU Alumni Association The author of Relevance Raises Response, Bob Bentz, was recently interviewed by the WVU Alumni Association as part of its Spotlight Series. The interview is part of a podcast series that highlights alumni achievements of the West Virginia Alumni Association and the university. A different alumni is featured each month […]
Everyone has a mobile device which is almost always within reach. We live in the mobile age and if you are a marketer who isn’t tapping into these devices, you are a step behind. However, you can catch up by reading Bob Bentz’s 354 page book, Relevance Raises Response: How to Engage and Acquire with […]
Bob’s book, Relevance Raises Response, was published by SkillBites and he was invited to be interviewed for their podcast, The SkillBites Show. Judy and Bob discuss many of the topics covered in his book. They talk about SMS text message marketing, social media advertisements, app development and the importance of having a mobile optimized site. Bentz […]
King of Prussia – He has a long list of impressive credentials and has always been at the head of the pack when it comes to mobile marketing and the advancement of technology. Bob Bentz is the president of Advanced Telecom Services, Inc, which is a full service mobile marketing agency. He also runs Purplegator, […]
9 Chapter Book Designed Specifically for College Mobile Marketing Courses “The mobile phone is our lifeline. It is our gateway to the world. It is our digital DNA” So begins the first chapter of Relevance Raises Response: How to Engage and Acquire with Mobile Marketing, by Bob Bentz, president of mobile-first digital agency Purplegator. Denver […]
Mobile Commerce is the Next Generation of E-Commerce An increasing percentage of transactions are occurring via mobile devices on mobile commerce websites. In fact, as of 2015, 29.7% of e-commerce spending takes place on mobile devices in the United States. What does this mean? Retailers need to have a mobile optimized website if they expect […]