"Anyone who has the word 'marketing'
associated with their title or has such
responsibilities within their company
should view this book as a must read."
-Bret Dunlap, Autobytel
"If you want to understand mobile
marketing & increase your
business as I did, look no
-Valerie Crapeau, Toll Apartment Group
"Brilliant and encyclopedic in
scope. Should be a university
-Dr. Michael Cowpland
former president & CEO, Corel
ONE OF THE BEST MARKETING BOOKS
but probably none as timely, and as informative, as Bob Bentz’s Relevance Raises Response: How to Engage and Acquire with Mobile Marketing. Bentz has been in the mobile business since 2002 when his company developed one of the first ringtone sites in the country. He’s been a thought leader in mobile marketing ever since. Now, he's produced one of the most engaging and best marketing books ever written.
It's a Graduate Level University Marketing Textbook
In Relevance Raises Response, the author provides strategies and tactics for increased customer engagement via mobile marketing with the ultimate goal of helping your business increase sales. Bentz takes a complex subject and simplifies it with specific marketing ideas that laser target your best audience, at the best time, and with the best message, in a way that only mobile can.