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WVU Alumni Association Spotlight: Interview with Author Bob Bentz

Bob Bentz WVU

Mobile Marketing Podcast: WVU Alumni Association

The author of Relevance Raises Response, Bob Bentz, was recently interviewed by the WVU Alumni Association as part of its Spotlight Series. The interview is part of a podcast series that highlights alumni achievements of the West Virginia Alumni Association and the university. A different alumni is featured each month in the Spotlight Series.

During the interview with WVU Alumni Association President Sean Frisbee, Bentz discusses the origins and history of the 28-year-old company Advanced Telecom Services and its spin-off Purplegator which was established in 2014. He also talks about his initial venture into the ringtone business which led to how the company got its start into mobile marketing. That involvement started with the creation of mobile technology and evolved into both technology and providing marketing services. The discussion then moves to the evolution of mobile marketing itself and how mobile is ideal for small business marketing with its geo-location and other pinpoint targeting features that only mobile can provide. Then, there’s an interesting conversation about his work as an adjunct at the University of Denver and the graduate-level course in mobile marketing that he teaches at DU. It was the teaching that inspired Bob to write the book.


Bob Bentz is a 1981 graduate of West Virginia University where he majored in journalism. He is a long-time fan of the school who follows its sports teams and is a football season ticket holder. You can find him tailgating at all home games near C3 in the Blue Lot. He is also a lifetime member of the WVU Alumni Association.

The interview concludes with Bentz creating a soundbite that will surely be used again by the Alumni Association:

“The decision to come to WVU was one of the best that I’ve ever made.”

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Engage Attendees at Your Next Event with A Published Mobile Marketer

King of Prussia – He has a long list of impressive credentials and has always been at the head of the pack when it comes to mobile marketing and the advancement of technology. Bob Bentz is the president of Advanced Telecom Services, Inc, which is a full service mobile marketing agency. He also runs Purplegator, ATS Mobile and 84444 which fall under the Advanced Telecom umbrella. ATS provides services such as social and mobile advertising, web design, app development, video production, text message marketing and interactive voice response.

relevanceHe recently published his 354 page book, Relevance Raises Response: How to Engage and Acquire with Mobile Marketing. It shows his expertise as he covers topics like text message marketing to social media campaigns and everything inbetween. Bob is also the professor of Comm. 4318, a graduate level mobile marketing course, offered at the University of Denver. His book has been adopted as the school’s mobile marketing textbook. If you would like to purchase a copy of his book, it available at RelevanceRaisesResponse.com and on Amazon.

 

Bob is available for interviews or to speak at your next event. If you would like an experienced business owner and mobile marketer to share his extensive knowledge with your audience, please contact Bob Bentz at bob@purplegator.com.  

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Adjunct Writes College Mobile Marketing Textbook

9 Chapter Book Designed Specifically for College Mobile Marketing Courses

“The mobile phone is our lifeline. It is our gateway to the world. It is our digital DNA”

So begins the first chapter of Relevance Raises Response: How to Engage and Acquire with Mobile Marketing, by Bob Bentz, president of mobile-first digital agency Purplegator.

Denver – Marketing is an ongoing contest for people’s attention, and mobile provides the mechanism that, in the history of promotion, is the closest a brand has ever been able to get to its customer.

In Relevance Raises Response: How to Engage and Acquire with Mobile Marketing, mobile marketing industry veteran and University of Denver adjunct Bob Bentz takes an extremely broad subject called “mobile” and makes it understandable for undergraduate and graduate students. He delivers it in snack sized portions over nine chapters designed to coincide with college courses in mobile marketing. The book covers the most important aspects of mobile marketing today:

  1. Introduction to Mobile
  2. Advantages of Mobile
  3. Mobile-Optimized Websites
  4. Text Message Marketing
  5. Social Media
  6. Mobile Advertising
  7. Mobile Apps
  8. Mobile Commerce
  9. The Future of Mobile

“When I began teaching, I became frustrated with the fact that the books on this burgeoning market are so soon outdated,” said Bentz. “So, I began writing additional material so the students weren’t reading things that were no longer accurate. That gave me a wealth of content that ultimately led to the creation of this book. It was written with the students in mind. I plan on updating it every year so that it remains the most current mobile marketing textbook in the industry.”

What you’ll get with this book is proven mobile marketing strategies from an author that lives it every day in his job.  It is his passion. It is his livelihood.

PRAISE

“If you are looking to move from good to great, ‘Relevance Raises Response’ is a world class tool to help you do just that.”  — Brian Carson, O’Reilly Auto Parts

“The book confirmed to me why mobile works better for us than newspapers or online.”

— Peggy Kelly, Papa John’s Pizza

“Bob Bentz is a thought leader in mobile marketing. In this book, you will learn how to enact a mobile strategy that is relevant in today’s evolving marketing landscape.”  — Jennifer Galle, Valley Forge Casino

“Brilliant and encyclopedic in scope. It should be a university textbook.”  

— Dr. Michael Cowpland, former president & CEO, Mitel and Corel

Relevance Raises Response is published by Skill Bites.

ISBN-13: 9781942489115

ISBN-10: 1942489110

About Relevance Raises Response:

Relevance Raises Response: How to Engage and Acquire with Mobile Marketing provides 354 pages of instruction and actionable strategies on mobile marketing. It is written with college instruction in mind and covers everything mobile from the simplest (SMS marketing) to the most complex (apps development). It is an up-to-date guide that will provide students with the background they will need to become a valuable asset to their current or future employer.

About Bob Bentz:

Bob Bentz is co-founder and president of Advanced Telecom Services – a 27-year-old interactive marketing company located in Philadelphia with offices in Toronto, London, and Prague. The company operates a mobile technology company, ATS Mobile, and a mobile marketing agency, Purplegator. Bentz is an adjunct at the University of Denver where he teaches a graduate level course in mobile marketing. He is also a baseball manager who has coached six players who have gone on to play professionally.

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Mobile Marketing Secrets Revealed

9 Strategies to Help Your Business Laser Target Prospects and Sell More

“The mobile phone is our lifeline.  It is our gateway to the world.  It is our digital DNA.”

So begins the first chapter of Relevance Raises Response: How to Engage and Acquire with Mobile Marketing, by Bob Bentz, president of mobile-first digital agency Purplegator.

King of Prussia, PA – Today, author Bob Bentz announced that he will be giving away the first chapter to his new 354 page book, Relevance Raises Response: How to Engage and Acquire with Mobile Marketing for free. Marketers that want to download the first chapter of the book should visit:

http://RelevanceRaisesResponse.com/free-download

The book covers all aspects of mobile marketing and is broken down into nine chapters covering the most important aspects of mobile marketing today.

  1. Introduction to Mobile (FREE!)
  2. Advantages of Mobile
  3. Mobile-Optimized Websites
  4. Text Message Marketing
  5. Social Media
  6. Mobile Advertising
  7. Mobile Apps
  8. Mobile Commerce
  9. The Future of Mobile

Although Bentz is an adjunct teaching a graduate level course in mobile marketing, what you won’t find in this book is a lot of academia and philosophizing. Therefore, you won’t have to read about lots of mobile generalities and theories. What you’ll get with this mobile marketing book is proven strategies from an author that lives mobile marketing every day. It is his passion. It is his livelihood.

The problem with books on subjects such as mobile marketing is that they are so soon outdated. Bentz solves this problem by offering a website that keeps the reader updated on the latest statistics and information about the fluid and ever-changing world of mobile marketing. So, the book will never be outdated like many others that are on the market.

Pre-orders are now being accepted for Relevance Raises Response. The book can be purchased at RelevanceRaisesResponse.com and Amazon.com. An ebook is also available at Amazon.com for $19.95.

About Relevance Raises Response: Relevance Raises Response: How to Engage and Acquire with Mobile Marketing provides 354 pages of actionable tips to help your business sell more with mobile marketing. The book is a how to that covers everything mobile from the most complex (apps development) to the most simple (SMS marketing). After reading it, the savvy marketer will come away with numerous strategies to help promote her business.

About Bob Bentz: Bob Bentz is president of Advanced Telecom Services – a 27-year-old interactive marketing company located in Philadelphia with offices in Toronto, London, and Prague. The company operates a mobile technology company, ATS Mobile, and a mobile marketing agency, Purplegator. Bentz is an adjunct at the University of Denver where he teaches a graduate level course in mobile marketing.

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How Much Would Your Business Have Made Last Year If All of Your Marketing Reached Your Best Customers?

The mobile phone is our lifeline. It is our gateway to the world. It is our digital DNA. 

Marketing is an ongoing contest for people’s attention, and mobile provides the mechanism that, in the history of promotion, is the closest a brand has ever been able to get to its customer.

In Relevance Raises Response: How to Engage and Acquire with Mobile Marketing, mobile marketing industry veteran Bob Bentz takes an extremely broad subject called “mobile” and makes it understandable for marketers. He delivers it in snack sized portions over nine chapters covering everything from SMS text message marketing to apps development and how to effectively target a brand’s best customers via mobile advertising.

It is the laser-focused targeting advantages of mobile marketing, however, where the book especially shines. Bentz gives insights into the unprecedented targeting advantages that mobile offers over traditional media. Through effective use of geo-targeting, demographic targeting, and interest targeting, mobile is able to deliver your brand’s message to the right person, at the right time, and when the customer is most likely to buy. When done right, with mobile marketing, there is absolutely NO WASTE in your promotional efforts.

“How to implement your own mobile strategy is what I hope you will glean from the pages.” — Bob Bentz