Latest News
How to Engage Customers Using Mobile Marketing
Mobile devices have become an essential part of everyday life. From shopping and entertainment to communication and payments, customers rely on their smartphones for almost everything. For businesses, this presents a huge opportunity. Brands that use effective mobile...
Mobile Marketing Book for Marketers and Business Leaders
Mobile isn’t “the future” anymore, it’s the default. Your customers research on phones, compare prices on phones, read reviews on phones, watch product demos on phones, and often complete the purchase on phones. That reality changes everything about how you plan...
LAUNCH: ‘Relevance Raises Response’ in Mobile Marketing *Second Edition
Renowned Mobile Marketing Expert Bob Bentz Unveils Second Edition of "Relevance Raises Response: How to Engage and Acquire with Mobile Marketing" Philadelphia, November 22, 2023 - Bob Bentz, President of Purplegator, a leading marketing agency based in Philadelphia,...
SHARKS!
Rise and Grind with Mobile Marketing In the Shark Tank with Daymond John Bob Bentz, author of Relevance Raises Response, was in the Shark Tank and got a chance to talk mobile marketing with his favorite shark, Daymond John, at the Prince Theater in Philadelphia. "I...
WVU Alumni Association Spotlight: Interview with Author Bob Bentz
Mobile Marketing Podcast: WVU Alumni Association The author of Relevance Raises Response, Bob Bentz, was recently interviewed by the WVU Alumni Association as part of its Spotlight Series. The interview is part of a podcast series that highlights alumni...
Mobile Marketing and Its Importance with Bob Bentz
Everyone has a mobile device which is almost always within reach. We live in the mobile age and if you are a marketer who isn't tapping into these devices, you are a step behind. However, you can catch up by reading Bob Bentz's 354 page book, Relevance Raises...