Mobile Commerce is the Next Generation of E-Commerce An increasing percentage of transactions are occurring via mobile devices on mobile commerce websites. In fact, as of 2015, 29.7% of e-commerce spending takes place on mobile devices in the United States. What does this mean? Retailers need to have a mobile optimized website if they expect […]
Consumers have recently made two decisions. First, they are more willing to use their mobile device over their desktop or laptop. Second, they are more likely to spend time in mobile apps instead of the mobile web, if they are given a chance. Consumers’ preferences are changing how businesses think about their company’s strategy. Apps […]
Mobile advertising has taken off and based on the projections, it is here to stay. An increasing number of companies each day are dedicating more money into a mobile advertising budget as they try to reach their target audience on their most personal device. Radio, print and TV ad spending is going down while digital, […]
We all know that social media is here to stay. Individual people, small organizations, and complex corporations have social media accounts. At the end of 2015, Facebook has 1,591,000,000 users that log in at least once a month on their mobile device. This number has been consistently growing and isn’t expected to stop any time […]
When it comes to mobile, there are statistics that are simply amazing. Mobile devices are landing in the hands of a growing percentage of the population. As of Q3 in 2015, almost 78% of Americans, over the age of thirteen, own a smartphone (comScore). It’s not shocking that we spend a lot of time digesting […]
