Introduction to Mobile

When it comes to mobile, there are statistics that are simply amazing.

Mobile devices are landing in the hands of a growing percentage of the population. As of Q3 in 2015, almost 78% of Americans, over the age of thirteen, own a smartphone (comScore). It’s not shocking that we spend a lot of time digesting digital media. According to a study done by eMarketer, in 2015, US adults consumed almost 5 ½ hours of digital media each day, with close to 3 of those hours being through a mobile device.

If digital media is being consumed at such a high rate, when will mobile get its fair share of advertising budgets? In 2014, mobile only received 8% of total advertising spending. Since mobile advertising is so much more effective when compared to radio, tv or print ads, money could easily be shifted from these conventional forms of advertising to the fresh media that is mobile.

With mobile marketing, you can ensure that your ads are being placed in front of your target consumer. This is unlike traditional media such as print, radio or tv. With these conventional forms of media, marketers can’t guarantee the message is relevant to the audience it reached.
Mobile is a powerful marketing tool that many companies haven’t utilized yet. A complete mobile strategy includes placing ads on social media, on mobile-optimized websites, and in apps. To extend these ad placements, your message can be sent out through text messages or through ringless voicemail.