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Adjunct Writes College Mobile Marketing Textbook
9 Chapter Book Designed Specifically for College Mobile Marketing Courses “The mobile phone is our lifeline. It is our gateway to the world. It is our digital DNA” So begins the first chapter of Relevance Raises Response: How to Engage and Acquire with Mobile...
Mobile Commerce
Mobile Commerce is the Next Generation of E-Commerce An increasing percentage of transactions are occurring via mobile devices on mobile commerce websites. In fact, as of 2015, 29.7% of e-commerce spending takes place on mobile devices in the United States. What does...
Mobile Apps
Consumers have recently made two decisions. First, they are more willing to use their mobile device over their desktop or laptop. Second, they are more likely to spend time in mobile apps instead of the mobile web, if they are given a chance. Consumers’ preferences...
Mobile Advertising
Mobile advertising has taken off and based on the projections, it is here to stay. An increasing number of companies each day are dedicating more money into a mobile advertising budget as they try to reach their target audience on their most personal device. Radio,...
Social Media
We all know that social media is here to stay. Individual people, small organizations, and complex corporations have social media accounts. At the end of 2015, Facebook has 1,591,000,000 users that log in at least once a month on their mobile device. This number has...
Introduction to Mobile
When it comes to mobile, there are statistics that are simply amazing. Mobile devices are landing in the hands of a growing percentage of the population. As of Q3 in 2015, almost 78% of Americans, over the age of thirteen, own a smartphone (comScore). It’s not...