RELEVANCE RAISES RESPONSE

Latest News

Mobile Marketing and Its Importance with Bob Bentz

Mobile Marketing and Its Importance with Bob Bentz

Everyone has a mobile device which is almost always within reach. We live in the mobile age and if you are a marketer who isn't tapping into these devices, you are a step behind. However, you can catch up by reading Bob Bentz's 354 page book, Relevance Raises...

read more
Bentz Talks Mobile Marketing on The SkillBites Show

Bentz Talks Mobile Marketing on The SkillBites Show

Bob's book, Relevance Raises Response, was published by SkillBites and he was invited to be interviewed for their podcast, The SkillBites Show. Judy and Bob discuss many of the topics covered in his book. They talk about SMS text message marketing, social media...

read more
Adjunct Writes College Mobile Marketing Textbook

Adjunct Writes College Mobile Marketing Textbook

9 Chapter Book Designed Specifically for College Mobile Marketing Courses “The mobile phone is our lifeline. It is our gateway to the world. It is our digital DNA” So begins the first chapter of Relevance Raises Response: How to Engage and Acquire with Mobile...

read more
Mobile Commerce

Mobile Commerce

Mobile Commerce is the Next Generation of E-Commerce An increasing percentage of transactions are occurring via mobile devices on mobile commerce websites. In fact, as of 2015, 29.7% of e-commerce spending takes place on mobile devices in the United States. What does...

read more
Mobile Apps

Mobile Apps

Consumers have recently made two decisions. First, they are more willing to use their mobile device over their desktop or laptop. Second, they are more likely to spend time in mobile apps instead of the mobile web, if they are given a chance. Consumers’ preferences...

read more