Mobile advertising has taken off and based on the projections, it is here to stay.
An increasing number of companies each day are dedicating more money into a mobile advertising budget as they try to reach their target audience on their most personal device. Radio, print and TV ad spending is going down while digital, specifically mobile, ad budgets are growing, based on a study done by eMarketer. Even when compared to other digital forms of advertising (display, online video, social media, and paid searches) mobile has a great lead.
It’s not just for the United States, other countries are seeing the same trend with mobile internet advertising. North America saw $31.53 billion in mobile internet advertising revenue in 2015. Asia and Japan saw $25.44 billion in mobile ad revenue in 2015. These numbers will continuously grow because of the precise targeting that mobile marketing offers.