RELEVANCE RAISES RESPONSE
BY BOB BENTZ
HOW TO ENGAGE AND ACQUIRE WITH MOBILE MARKETING
AMAZON BESTSELLER
You won’t find a more timely and informative marketing strategy book than Bob Bentz’s Relevance Raises Response: How to Engage and Acquire with Mobile Marketing. Bentz has been in the mobile business since 2002 when his company developed one of the first ringtone sites in the country. He’s been a thought leader in mobile marketing ever since.
In Relevance Raises Response, Bentz provides strategies and tactics for increased customer engagement via mobile marketing with the ultimate goal of helping your business increase sales. Bentz takes a complex subject and simplifies it with specific marketing ideas that laser target your best audience, at the best time, and with the best message in a way that only mobile can.
RELEVANCE RAISES RESPONSE and that is precisely why mobile marketing is the greatest advertising and marketing medium of all-time. Mobile offers the ability to laser target your audience by providing the best offer, at the best time, when the targeted customer is most likely to buy.
Praise
“Enjoy the book. Study its contents. Implement the strategies and grow your business.”—Chester Elton, The Apostle of Appreciation, and best selling author
“If you want to understand mobile marketing & increase your business as I did, look no further.”—Chester Elton, The Apostle of Appreciation, and best selling author
“If you want to understand mobile marketing & increase your business as I did, look no further.”—Chester Elton, The Apostle of Appreciation, and best selling author
“Bob Bentz is a thought leader in mobile marketing. In this book you will learn how to enact a mobile strategy that is relevant in today’s evolving marketing landscape.”—Jennifer Galle, Valley Forge Casino
“Brilliant and encyclopedic in scope. Should be a university textbook!”—Dr. Michael Cowpland, former president & CEO, Corel
“Anyone who has the word ‘marketing’ associated with their title or has such responsibilities within their company should view this book as a must read.”—Bret Dunlap, Autobytel
The chapters
In Relevance Raises Response: How to Engage and Acquire with Mobile Marketing, author Bob Bentz takes you through all of the major elements that contribute to mobile marketing success in nine easy to read chapters that will help your business sell more with mobile.
- Introduction to Mobile
- Advantages of Mobile
- Mobile-Optimized Websites
- Text Message Marketing
- Social Media
- Mobile Advertising
- Mobile Apps
- Mobile Commerce
- The Future of Mobile
What you’ll learn about Mobile Marketing
This is not a book that will philosophize about mobile and give you theories on why it is so effective. Instead, it is book written by a businessperson who works in the trenches of mobile marketing every day with hundreds of customers, in many different vertical markets. What you’ll get when reading this book is actionable insight on what you can do to help your business sell more with mobile.
What you’ll learn in these chapters includes:
- The History of the Mobile Phone
- How to Set and Analyze Key Performance Indicators (KPIs)
- Mobile Marketing Definitions and Buzzwords
- Principles of Responsive Design
- How to Use A/B and Multivariate Testing
- Mobile Search Engine Optimization (SEO)
- Legal Requirements for SMS Short Code Marketing
- Analysis of the Major Social Media Networks
- How to Attract Followers with Social Media
- How to Advertise In-Apps
- Mobile Programmatic Buying
- Advertising on Social Media
- How to Develop a Mobile App
- Marketing an App
- App Store Optimization (ASO)
- The Internet of Things
- Virtual Reality
Bonus features
There are several bonus features, in addition to the chapter content, that makes this book the best single source for mobile marketing information.
- Bob’s 60 Top Text Message Marketing Tips
- Top Secret: What Does Facebook Know About You?
- Why Facebook is the Greatest Advertising Medium of All-Time
- With Mobile Advertising, there is No Prime Time Anymore
- Why Mobile is Your Small Business Powerhouse
- How to Craft a Great Text Message
- E-commerce: How Mobile Drives Sales in Retail Stores
But, it doesn’t stop there. Mobile marketing is so fluid, and the business is changing so rapidly, that it’s difficult for any print book to keep up. There, Relevance Raises Response answers the call as well by providing a website that is continually updated with the latest mobile marketing statistics and information.
Still not sold? Universities are. Several major universities now use Relevance Raises Response as a graduate level textbook in the Communication Departments.
Marketing is an ongoing contest for people’s attention, and mobile provides the mechanism that, in the history of promotion, is the closest a brand has ever been able to get to its customer. With mobile, customers can act on any message at any time, no matter where they are. They can take immediate action to research, find, or buy something. When a consumer can act in the moment, his expectations are high and his patience is low. That makes the
credibility and relevance of the mobile message of the utmost importance. Ultimately, brands that do the best job of engaging consumers with a relevant mobile message will win.
As a modern marketer, every digital strategy made today should be thinking tap first and click second. It’s the only way for a brand to live “in the moment.” Today, we are clearly no longer living in the year of mobile.
We are living in the age of mobile.
CONTACT
To engage Bob Bentz and inquire about his availability for keynote speeches and media interviews: