We all know that social media is here to stay.

Individual people, small organizations, and complex corporations have social media accounts. At the end of 2015, Facebook has 1,591,000,000 users that log in at least once a month on their mobile device. This number has been consistently growing and isn’t expected to stop any time soon. People want to stay up to date on their social networking, especially on the device that is usually within arms reach.

The leading social app shouldn’t be a shocker to most. Facebook is in front of US millennials for an average of 25.7 hours a month (comScore). Instagram is in second place demanding 7 hours, while Snapchat and Tumblr are a close third and fourth place with 5.9 and 5.7 hours a month accordingly. Twitter ends up in fifth with millennials spending three and a half hours in the app a month.