"Anyone who has the word 'marketing'
associated with their title or has such
responsibilities within their company
should view this book as a must read."

-Bret Dunlap, Autobytel
"If you want to understand mobile
marketing & increase your
business as I did, look no

-Valerie Crapeau, Toll Apartment Group
"Brilliant and encyclopedic in
scope. Should be a university

-Dr. Michael Cowpland
former president & CEO, Corel


There are a lot of mobile and digital marketing books on the market...

but probably none as timely, and as informative, as Bob Bentz’s Relevance Raises Response: How to Engage and Acquire with Mobile Marketing. Bentz has been in the mobile business since 2002 when his company developed one of the first ringtone sites in the country. He’s been a thought leader in mobile marketing ever since. Now, he's produced one of the most engaging and best marketing books ever written.

It's a Graduate Level University Marketing Textbook

In Relevance Raises Response, the author provides strategies and tactics for increased customer engagement via mobile marketing with the ultimate goal of helping your business increase sales. Bentz takes a complex subject and simplifies it with specific marketing ideas that laser target your best audience, at the best time, and with the best message, in a way that only mobile can.

"The book confirmed to me why
mobile works better for us than
newspapers or online."

-Peggy Kelley, Papa John's Pizza
"Bob Bentz is a thought leader in
mobile marketing. In this book you
will learn how to enact a mobile
strategy that is relevant in today's
evolving marketing landscape."

-Jennifer Galle, Valley Forge Casino
"Enjoy the book. Study its contents.
Implement the strategies and grow
your business."

-Chester Elton, The Apostle of
Appreciation and best selling author