Mobile Commerce is the Next Generation of E-Commerce
An increasing percentage of transactions are occurring via mobile devices on mobile commerce websites. In fact, as of 2015, 29.7% of e-commerce spending takes place on mobile devices in the United States. What does this mean? Retailers need to have a mobile optimized website if they expect to perform well against their competitors.
Mobile ready sites are important any day of the year, but a bigger impact can be seen on retail holidays like Black Friday and Cyber Monday. On these days, more than ever, it is crucial that retail stores have a user friendly mobile website. As more and more smartphones are landing in the hands of consumers, it will be essential that every competitive company or brand has a mobile optimized website.