Mobile Marketing and Its Importance with Bob Bentz

Everyone has a mobile device which is almost always within reach. We live in the mobile age and if you are a marketer who isn’t tapping into these devices, you are a step behind. However, you can catch up by reading Bob Bentz’s 354 page book, Relevance Raises Response: How to Engage and Acquire with Mobile Marketing. You will learn about everything related to mobile starting with the simplest form, text message marketing, and ending with the most complex, apps development.

In this interview, Bob talks about how he came up with the title, where he got the inspiration to write the book, and what the reader will learn as they progress through the fast paced chapters.

The chapters include Introduction to Mobile, Advantages of Mobile, Mobile-Optimized Websites, Text Message Marketing, Social Media, Mobile Advertising, Mobile Apps, Mobile Commerce and The Future of Mobile.

Watch the informative interview below.

Bentz Talks Mobile Marketing on The SkillBites Show

Bob’s book, Relevance Raises Response, was published by SkillBites and he was invited to be interviewed for their podcast, The SkillBites Show. Judy and Bob discuss many of the topics covered in his book. They talk about SMS text message marketing, social media advertisements, app development and the importance of having a mobile optimized site.

Bentz is the president of Advanced Telecom Services that was founded in 1989. The company started in the IVR, interactive voice response, business and has since evolved as technology changes. The next move was into text message marketing, which is one of the most cost effective form of advertising. Today, ATS still offers IVR and text message marketing but has expanded to social and mobile advertising, web design and app development. No matter the company’s budget, ATS will reach your target consumers on their most personal device, the mobile phone.

mobile marketing, interview, bob bentz, skillbites

Engage Attendees at Your Next Event with A Published Mobile Marketer

King of Prussia – He has a long list of impressive credentials and has always been at the head of the pack when it comes to mobile marketing and the advancement of technology. Bob Bentz is the president of Advanced Telecom Services, Inc, which is a full service mobile marketing agency. He also runs Purplegator, ATS Mobile and 84444 which fall under the Advanced Telecom umbrella. ATS provides services such as social and mobile advertising, web design, app development, video production, text message marketing and interactive voice response.

relevanceHe recently published his 354 page book, Relevance Raises Response: How to Engage and Acquire with Mobile Marketing. It shows his expertise as he covers topics like text message marketing to social media campaigns and everything inbetween. Bob is also the professor of Comm. 4318, a graduate level mobile marketing course, offered at the University of Denver. His book has been adopted as the school’s mobile marketing textbook. If you would like to purchase a copy of his book, it available at and on Amazon.


Bob is available for interviews or to speak at your next event. If you would like an experienced business owner and mobile marketer to share his extensive knowledge with your audience, please contact Bob Bentz at  

Adjunct Writes College Mobile Marketing Textbook

9 Chapter Book Designed Specifically for College Mobile Marketing Courses

“The mobile phone is our lifeline. It is our gateway to the world. It is our digital DNA”

So begins the first chapter of Relevance Raises Response: How to Engage and Acquire with Mobile Marketing, by Bob Bentz, president of mobile-first digital agency Purplegator.

Denver – Marketing is an ongoing contest for people’s attention, and mobile provides the mechanism that, in the history of promotion, is the closest a brand has ever been able to get to its customer.

In Relevance Raises Response: How to Engage and Acquire with Mobile Marketing, mobile marketing industry veteran and University of Denver adjunct Bob Bentz takes an extremely broad subject called “mobile” and makes it understandable for undergraduate and graduate students. He delivers it in snack sized portions over nine chapters designed to coincide with college courses in mobile marketing. The book covers the most important aspects of mobile marketing today:

  1. Introduction to Mobile
  2. Advantages of Mobile
  3. Mobile-Optimized Websites
  4. Text Message Marketing
  5. Social Media
  6. Mobile Advertising
  7. Mobile Apps
  8. Mobile Commerce
  9. The Future of Mobile

“When I began teaching, I became frustrated with the fact that the books on this burgeoning market are so soon outdated,” said Bentz. “So, I began writing additional material so the students weren’t reading things that were no longer accurate. That gave me a wealth of content that ultimately led to the creation of this book. It was written with the students in mind. I plan on updating it every year so that it remains the most current mobile marketing textbook in the industry.”

What you’ll get with this book is proven mobile marketing strategies from an author that lives it every day in his job.  It is his passion. It is his livelihood.


“If you are looking to move from good to great, ‘Relevance Raises Response’ is a world class tool to help you do just that.”  — Brian Carson, O’Reilly Auto Parts

“The book confirmed to me why mobile works better for us than newspapers or online.”

— Peggy Kelly, Papa John’s Pizza

“Bob Bentz is a thought leader in mobile marketing. In this book, you will learn how to enact a mobile strategy that is relevant in today’s evolving marketing landscape.”  — Jennifer Galle, Valley Forge Casino

“Brilliant and encyclopedic in scope. It should be a university textbook.”  

— Dr. Michael Cowpland, former president & CEO, Mitel and Corel

Relevance Raises Response is published by Skill Bites.

ISBN-13: 9781942489115

ISBN-10: 1942489110

About Relevance Raises Response:

Relevance Raises Response: How to Engage and Acquire with Mobile Marketing provides 354 pages of instruction and actionable strategies on mobile marketing. It is written with college instruction in mind and covers everything mobile from the simplest (SMS marketing) to the most complex (apps development). It is an up-to-date guide that will provide students with the background they will need to become a valuable asset to their current or future employer.

About Bob Bentz:

Bob Bentz is co-founder and president of Advanced Telecom Services – a 27-year-old interactive marketing company located in Philadelphia with offices in Toronto, London, and Prague. The company operates a mobile technology company, ATS Mobile, and a mobile marketing agency, Purplegator. Bentz is an adjunct at the University of Denver where he teaches a graduate level course in mobile marketing. He is also a baseball manager who has coached six players who have gone on to play professionally.

Mobile Commerce

Mobile Commerce is the Next Generation of E-Commerce

An increasing percentage of transactions are occurring via mobile devices on mobile commerce websites. In fact, as of 2015, 29.7% of e-commerce spending takes place on mobile devices in the United States. What does this mean? Retailers need to have a mobile optimized website if they expect to perform well against their competitors.

Mobile ready sites are important any day of the year, but a bigger impact can be seen on retail holidays like Black Friday and Cyber Monday. On these days, more than ever, it is crucial that retail stores have a user friendly mobile website. As more and more smartphones are landing in the hands of consumers, it will be essential that every competitive company or brand has a mobile optimized website.

Mobile Apps

Consumers have recently made two decisions. First, they are more willing to use their mobile device over their desktop or laptop. Second, they are more likely to spend time in mobile apps instead of the mobile web, if they are given a chance. Consumers’ preferences are changing how businesses think about their company’s strategy.

Apps are practically becoming a requirement for businesses in categories like news, productivity, retail, travel, and more. Starbucks is a great example of a company that has made a useful app for their consumers. At the end of Q3 in 2014, the company had 6 million mobile app transactions weekly. One year later (Q3 of 2015) 9 million mobile transactions are being processed every week.

Mobile optimized websites are also powerful, but the effect can be clearly seen for local business searches. In 2013, 38% of people surveyed said they were more likely to contact a local business if they had a mobile optimized site. Just two years later, 61% of people, asked the same question, said mobile optimized sites made a difference. Mobile ready sites are a necessity as the number of searches including “near me” increases at a steady rate.