9 Chapter Book Designed Specifically for College Mobile Marketing Courses
“The mobile phone is our lifeline. It is our gateway to the world. It is our digital DNA”
So begins the first chapter of Relevance Raises Response: How to Engage and Acquire with Mobile Marketing, by Bob Bentz, president of mobile-first digital agency Purplegator.
Denver – Marketing is an ongoing contest for people’s attention, and mobile provides the mechanism that, in the history of promotion, is the closest a brand has ever been able to get to its customer.
In Relevance Raises Response: How to Engage and Acquire with Mobile Marketing, mobile marketing industry veteran and University of Denver adjunct Bob Bentz takes an extremely broad subject called “mobile” and makes it understandable for undergraduate and graduate students. He delivers it in snack sized portions over nine chapters designed to coincide with college courses in mobile marketing. The book covers the most important aspects of mobile marketing today:
- Introduction to Mobile
- Advantages of Mobile
- Mobile-Optimized Websites
- Text Message Marketing
- Social Media
- Mobile Advertising
- Mobile Apps
- Mobile Commerce
- The Future of Mobile
“When I began teaching, I became frustrated with the fact that the books on this burgeoning market are so soon outdated,” said Bentz. “So, I began writing additional material so the students weren’t reading things that were no longer accurate. That gave me a wealth of content that ultimately led to the creation of this book. It was written with the students in mind. I plan on updating it every year so that it remains the most current mobile marketing textbook in the industry.”
What you’ll get with this book is proven mobile marketing strategies from an author that lives it every day in his job. It is his passion. It is his livelihood.
“If you are looking to move from good to great, ‘Relevance Raises Response’ is a world class tool to help you do just that.” — Brian Carson, O’Reilly Auto Parts
“The book confirmed to me why mobile works better for us than newspapers or online.”
— Peggy Kelly, Papa John’s Pizza
“Bob Bentz is a thought leader in mobile marketing. In this book, you will learn how to enact a mobile strategy that is relevant in today’s evolving marketing landscape.” — Jennifer Galle, Valley Forge Casino
“Brilliant and encyclopedic in scope. It should be a university textbook.”
— Dr. Michael Cowpland, former president & CEO, Mitel and Corel
Relevance Raises Response is published by Skill Bites.
About Relevance Raises Response:
Relevance Raises Response: How to Engage and Acquire with Mobile Marketing provides 354 pages of instruction and actionable strategies on mobile marketing. It is written with college instruction in mind and covers everything mobile from the simplest (SMS marketing) to the most complex (apps development). It is an up-to-date guide that will provide students with the background they will need to become a valuable asset to their current or future employer.
About Bob Bentz:
Bob Bentz is co-founder and president of Advanced Telecom Services – a 27-year-old interactive marketing company located in Philadelphia with offices in Toronto, London, and Prague. The company operates a mobile technology company, ATS Mobile, and a mobile marketing agency, Purplegator. Bentz is an adjunct at the University of Denver where he teaches a graduate level course in mobile marketing. He is also a baseball manager who has coached six players who have gone on to play professionally.