Everyone has a mobile device which is almost always within reach. We live in the mobile age and if you are a marketer who isn’t tapping into these devices, you are a step behind. However, you can catch up by reading Bob Bentz’s 354 page book, Relevance Raises Response: How to Engage and Acquire with Mobile Marketing. You will learn about everything related to mobile starting with the simplest form, text message marketing, and ending with the most complex, apps development.
In this interview, Bob talks about how he came up with the title, where he got the inspiration to write the book, and what the reader will learn as they progress through the fast paced chapters.
Bob’s book, Relevance Raises Response, was published by SkillBites and he was invited to be interviewed for their podcast, The SkillBites Show. Judy and Bob discuss many of the topics covered in his book. They talk about SMS text message marketing, social media advertisements, app development and the importance of having a mobile optimized site.
Bentz is the president of Advanced Telecom Services that was founded in 1989. The company started in the IVR, interactive voice response, business and has since evolved as technology changes. The next move was into text message marketing, which is one of the most cost effective form of advertising. Today, ATS still offers IVR and text message marketing but has expanded to social and mobile advertising, web design and app development. No matter the company’s budget, ATS will reach your target consumers on their most personal device, the mobile phone.
King of Prussia – He has a long list of impressive credentials and has always been at the head of the pack when it comes to mobile marketing and the advancement of technology. Bob Bentz is the president of Advanced Telecom Services, Inc, which is a full service mobile marketing agency. He also runs Purplegator, ATS Mobile and 84444 which fall under the Advanced Telecom umbrella. ATS provides services such as social and mobile advertising, web design, app development, video production, text message marketing and interactive voice response.
He recently published his 354 page book, Relevance Raises Response: How to Engage and Acquire with Mobile Marketing. It shows his expertise as he covers topics like text message marketing to social media campaigns and everything inbetween. Bob is also the professor of Comm. 4318, a graduate level mobile marketing course, offered at the University of Denver. His book has been adopted as the school’s mobile marketing textbook. If you would like to purchase a copy of his book, it available at RelevanceRaisesResponse.com and on Amazon.
Bob is available for interviews or to speak at your next event. If you would like an experienced business owner and mobile marketer to share his extensive knowledge with your audience, please contact Bob Bentz at firstname.lastname@example.org.